FFG of the South

First Financial Group of the South, Inc. (FFG) is a Birmingham-based financial planning firm founded in 1982 by Chairman, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices through out the State of Alabama and Nashville, Tennessee offering a unique team practice - a blend of technical expertise and common sense financial direction. The Firm is proud of the accomplishments of our associates and their achievements. Our associates hold many designations representing the many different aspects of the financial planning profession including:

CFA® - Certified Financial Analyst

AEP - Accredited Estate Planner

CFS® - Certified Fund Specialist

CRPC® - Chartered Retirement Planning Counselor

PFS - Personal Financial Specialist

MBA - Master in Business

CPA - Certified Public Accountant

JD - Juris Doctor (Attorney)


*CPAs and JDs with the firm do not provide legal or accounting services on behalf of Lincoln Financial Advisors Corp. or First Financial Group of the South.